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What Real Estate Agents Don't Want You To Know...

How to pick the right agent to market your home?

The real estate market is changing on a daily basis. Not only with the economy but more so with new technology entering the marketplace. In today's real estate market, you may just want to consider choosing your real estate agent by the amount of web traffic that they receive. You need to start asking the agent you are interviewing for cold hard stats on how many visitors are coming to their site and how many turn into buyers?

Consider these facts: 

The consumer changed, according to the NAR 2006 Profile of Home Buyers and Sellers. Now 80% of consumers use the Internet!

Consumers said the most useful source of info is:

  • 98% Internet
  • 89% Realtors
  • 81% of Internet buyers used a Realtor vs. 61% of traditional buyers
Buyers:
  • Are 500% more likely to find the home they want to purchase online than in the newspaper
  • Buyers are 2400% more likely to find the home they purchase online than in a magazine
  • 92% of Internet buyers found an agent on an aggregate site
  • 83% of online consumers want multiple photos
  • There were 330% more views for homes with multiple photos

 

Posted: Wednesday, January 09, 2008 10:43 PM by Chantal Gakwaya

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